We manage paid ads for SaaS companies — and we only optimize for what matters: demos booked, pipeline created, and deals closed. Not clicks. Not impressions. Revenue.
30+ SaaS teams trust us across Europe · Average 43% CAC reduction in 90 days
Trusted by SaaS growth teams
The reality
We audit 10+ SaaS ad accounts every month. These are the 3 problems we find in almost every single one.
Most SaaS companies optimize for form fills and free trials. But 80% of those leads never become pipeline. You're training the algorithm to find the wrong people.
Without offline conversion data flowing back to your ad platforms, Smart Bidding is flying blind. You can't optimize for revenue if the algorithm doesn't know what revenue looks like.
Performance Max and broad match are eating 40–60% of most SaaS budgets in 2026. Without proper audience signals and structure, it's just an expensive black box.
Our approach
Most agencies report on CTR and CPC. We report on pipeline generated, cost per SQL, and revenue attributed to every campaign.
What we do
Whether you need full campaign management or a one-time deep dive, we've got you covered.
Full-service campaign management across Google Ads, Bing, and paid social — optimized for pipeline and revenue, not vanity metrics.
We'll review your account before making any recommendation
A forensic analysis of your ad accounts with a clear, prioritized roadmap to cut waste and scale what works. Delivered in 7 business days.
Not sure which is right for you? Book a free 15-min call. We'll be honest about whether we can help.
How it works
No 3-month onboarding. No “we need to test for 6 weeks”. Here's our actual timeline.
We analyze every campaign, keyword, and conversion path. You get a full report with prioritized actions and wasted spend identified down to the euro.
We rebuild your account structure, connect CRM tracking, set up offline conversion imports, and design your new campaign architecture.
New campaigns go live. Your Looker Studio dashboard is set up so you see real-time performance from day one.
Weekly optimization based on pipeline data. Monthly strategy calls to align with your growth targets. Continuous creative testing.
Growth stories
Every number below is from an actual campaign. No projections, no estimates.
Before LeaderAds, we were burning €15K/month on ads with almost nothing to show for it. Within 60 days, they cut our wasted spend by half and tripled our demo pipeline. The difference? They connected our ads to our CRM and optimized for actual deals, not just clicks.
Why LeaderAds
We don't do e-commerce, local businesses, or lead gen. SaaS is all we know — B2B and B2C. Every playbook is built for subscription businesses.
Your dashboard shows pipeline created, cost per SQL, and revenue attributed. We killed the vanity metrics report a long time ago.
Most clients see measurable improvement within 30 days. We don't need 3 months of 'testing' to figure out your account.
No handoff after the sales call. The person who builds your strategy optimizes your campaigns. Always.
Your accounts, your data, your creatives, your tracking setup. If you leave, you take it all. No lock-in.
If we don't think paid ads is right for you right now, we'll tell you. We'd rather lose a deal than waste your money.
Let's talk
Book a free 20-minute audit call. We'll screen-share your ad account and show you exactly where you're leaving money on the table.
Get your free ads audit →Free · 20 minutes · No commitment · We'll be honest if we can't help